Gili`s Goodies Mobilizes To Help Gush Katif
By Staff Writer
Nechama, there really is a Gili," was one Jerusalem mother`s
recent response to her daughter`s question, much the same way
that American mothers answer that there really is a "Famous
Amos" or "Sara Lee."
Gili`s Goodies` cookies, cakes and
pies are well-recognized items in supermarkets in Jerusalem,
Bet Shemesh and Gush Etzion and as far north as Tel Aviv and
Now boxes of Gili`s Goodies are showing up in
the hotels and tent cities housing the displaced citizens of
"I was sitting in front of the television
watching our brothers and sisters being evacuated from their
home," says the real Gili — Gail (Sinowitz) Ehrlich of Efrat.
"My eyes burned with tears. We had to do something. At the
same time, customers were calling asking if they could send
goodies to families in the hotels. We mobilized immediately to
send packages to the families," said the former Far Rockaway
"Some of these families lived in those homes
for two and three decades," Gail related. "Can you imagine a
balabusta without her oven who can`t make a cake for Shabbat
or bake cookies to send to her son in the army? At best, she`s
living out of a suitcase."
Since the evacuation, Gail`s
husband David — who handles the business side of Gili`s
Goodies, together with his partner Roy Leshem, has delivered
300 boxes to families in temporary housing in Ashkelon,
Kibbutz Shaalvim and Jerusalem.
and communities can join in the Gili`s Goodies mobilization.
David will be in the United States the beginning of September
meeting with community leaders. He can be contacted via the
website or their toll free numbers.
Call or order
packages of goodies to show your solidarity with the 1,600
homeless families. Personal messages can be
Chesed packages for soldiers can also be
ordered for Rosh Hashana and all year long.
to making the New Year sweeter for our displaced brethren with
Gili`s Goodies, you can also donate generously to Paamonim
(www.paamonim.com), a new chesed organization doing wonderful
work with the "refugees".
A portion of all Gili`s
Goodies sales will be going to them as well.
Goodies also sends gift baskets, birthday cakes and home baked
style goods all year long anywhere in Israel.
call 1-866-721-7292 or online http://www.gilisgoodies.com/